Retailing has been the industry that has had significant economic and social impact to any economy. Retail industry has been the pillar of growth for most of the developed economies as it provides employment to many, empowers and employs women, propels entrepreneurship, boost demand for locally made products. Retail touches every aspect of our lives with each day bringing new and innovative ways to offer goods and services. The future is amazingly promising too.

However, in this innovate or die landscape it is important to map out a holistic retail strategy to connect with the customers successfully. Although the future is promising but the opportunities may not be evenly distributed. The winners will be those who embrace innovation and transformation and move beyond the traditional retail methods.

Future of modern retail in Cote D’ivoire

• E-commerce: the benevolent distributor for several small scale businesses
• A more viable long-term strategy for growth
• Tie-ups between retailers & trade of INDIA and COTE D’IVOIRE